Operator  ·  Principal  ·  Deal-Maker

I don’t
describe
value.
I build it.

Eight transactions closed as principal. Two to seven times value creation. Currently deployed on active deals. Engagements are selective. Availability is limited.

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Gregory Paul Salmon
8 Deals as
principal
2x–7x Value creation
range
Active Live deals
in market
01  ·  The Portfolio

Eight Deals.
The Numbers Do the Talking.

Every transaction below was executed as a principal operator, equity participant, or fee-plus-equity advisor. Not as outside counsel. Not as a billed consultant. Capital at risk. Operational accountability. Outcomes measured in multiples. Counterparty identities withheld. Everything else is on the table.

2016 Equity Participant
+$3.2M
Revenue added · 12 months

Agricultural Compliance Division Launch

Agricultural Labor & Logistics  ·  Fee + Equity + 10% of Value Created

Designed and launched a compliance services division for a $3M agricultural firm -- from concept through full GTM execution. Product design, pricing model, regulatory framework, and go-to-market strategy built from zero. EBITDA moved from low single digits to double digits through compliance-premium pricing and operational standardization. Equity retained.

2018 Principal
4.1x
Revenue · 12 months

Legal Services Platform Acquisition

Legal Services  ·  Self-Financed LBO  ·  Direct Ownership

Acquired a distressed 8-employee legal services operation via $111K self-financed LBO using the target's own cash flow. Rebuilt pricing from zero, added service lines, and automated intake workflows. Expanded EBITDA margin 22 points through labor optimization and delivery standardization. Asset retained and absorbed into own legal practice infrastructure.

2019 Fee Advisory
>30%
IRR improvement

Distressed Debt Portfolio Underwriting

Financial Services  ·  Debt Portfolio Advisory  ·  $14M Deployment

Guided allocation of $14M into distressed debt portfolios. Built a risk-weighted underwriting model incorporating collection probabilities, chargeback patterns, and FCRA and AG enforcement exposure. Recalibrated portfolio weighting to reduce volatility and materially improve return profile. Outcome measured in IRR given the asset class structure.

2019–2020 Fee Advisory
$319K
Cash-flow swing

HUD-Regulated Housing Portfolio Restructuring

Affordable Housing  ·  Operational Restructuring  ·  167 Units

Led operating and financial restructuring of a distressed 167-unit HUD-regulated portfolio running at a cash deficit. Navigated HUD restrictions that materially limit pricing flexibility and standard cost levers. Engineered a $319K positive cash-flow swing through compensation restructuring, cost reallocations, and compliance-driven policy redesign. Stabilized reserves and restored lender confidence.

2020 Equity Participant
6.2x
Revenue · 9 months

Regulated Market Entry, Cannabis Transportation

Transportation  ·  Regulated Market Entry  ·  Fee + Equity

Built the compliance, operational, and logistics model enabling a NEMT operator to launch cannabis-distribution routes under newly enacted NYS regulations. Designed the regulatory entry framework, operational structure, and route economics from zero. Revenue expanded 6.2x within nine months as the regulated vertical scaled against an existing operational base. Equity retained.

2022 Advisory
4x+
Revenue · Year 2

Distressed Consumer Retail Acquisition

Consumer Retail  ·  SBA 7(a) Acquisition Advisory  ·  $1M Asset

Led diligence, underwriting, and acquisition support on a $1M distressed asset. Secured $750K in SBA financing. Identified and eliminated $275K in annualized costs through contract renegotiation, sourcing restructuring, and operational rework in the first 90 days post-close. Revenue grew 3.1x in Year 1 and exceeded 4x by Year 2.

2023 Advisory
7x
Revenue · 14 months

Personal Services LBO and Service-Line Expansion

Personal Services  ·  $130K LBO  ·  Operational Advisory

Structured and executed a $130K LBO for a distressed personal services business with under $150K in historical revenue. Added service lines, negotiated a TIA-backed lease to support buildout capital, and redesigned throughput operations and retail layout. Revenue grew 7x within 14 months. Highest single-asset value creation multiple in the portfolio.

2026 – Active Principal
$41K
Monthly profit · Week 5

Criminal Appellate Practice Acquisition

Legal Services  ·  Equity Acquisition  ·  Three-Jurisdiction Infrastructure

Secured 49% equity in a multi-state criminal appellate practice spanning New York, Texas, and California -- structured as a negotiated acquisition following a principal transition event. No external capital deployed. Consolidated monthly revenue of $272K and $41K in monthly profit within five weeks of joining payroll. Call Right to majority control intact. Platform is the proof-of-concept infrastructure for a national appellate practice acquisition roll-up thesis.

02  ·  How I Got Here
"Eight deals produced a methodology. A doctoral thesis validated it. The market did not give me either one."

The origin story is in the book. What follows it is this: a decade of transactions executed without a safety net, without inherited capital, and without a network handed to me. The law degree was a tool. The MBA sharpened the financial lens. The DBA produced something the market did not have -- an empirically grounded framework for identifying exactly when and how a non-technology firm re-rates in value.

The deals started before the degrees were finished. Each one ran the same diagnostic: what is the recurring revenue position, where is the operational leverage, and what is the gap between current multiple and re-rating threshold? By the fifth transaction, I was running the same mental model on every deal. By the seventh, I had written it down. That became the Salmon Index.

I am not an academic who theorized about deals. I am an operator who built a methodology from inside of them. Every instrument in the SVE Suite exists because I needed it on a live transaction and it did not exist anywhere else. That gap is now a licensed product. The operating experience behind it is available for selective advisory engagements.

I am currently deployed on active transactions. If your situation warrants a conversation, the door is open -- briefly, and selectively.

03  ·  The Instrument
The Salmon Index™
Subscription Value Engineering™

I invented it. After eight transactions running the same diagnostic without a formal instrument to anchor it, I built one. The Salmon Index is a seven-instrument deployment system for identifying, measuring, and accelerating valuation re-rating in non-technology firms.

It is grounded in original empirical research across four sectors and it is currently deployed on live M&A targets inside a Fortune 500 platform. This is not a product invented in isolation. It is what a decade of deal flow looks like when someone writes it down and validates it.

Licensed access is available for PE firms, M&A principals, and independent operators who want the methodology without the decade of transaction experience it took to build it. Licensing relationships are handled directly -- no rate card, no standard package.

Inquire About Licensing
SVE Instrument Suite  ·  v10.2
SVE · 01Diagnose
SVE · 02Valuation
SVE · 03Gate
SVE · 04Readiness
SVE · 05Timing
SVE · 06Blueprint
SVE · 07Acquire

Seven instruments. One empirically calibrated system. Measurable enterprise value.

04  ·  The Stack

The tools behind
the track record.

Education
Juris Doctor (JD)New York State Licensed Attorney · University of Detroit-Mercy School of Law
Master of Business Administration (MBA)Edgewood College, Madison, WI
Doctor of Business Administration (DBA)South College, Knoxville, TN
Certifications & Licenses
CIPP/USCertified Information Privacy Professional
CIFACertified Investment and Financial Analyst
LSSBBLean Six Sigma Black Belt
NYS Real Estate Broker
Certified Commercial Arbitrator & Mediator
Licensed Life Insurance Agent · Title Insurance Agent
Recognition
Super Lawyers Rising Stars2024
Best Lawyers: Ones to Watch2025
05  ·  Published Works

Six titles.
The expertise is in the work.

Memoir  ·  2020

From G.E.D. to Law Degree: A Memoir on Hope and Triumph

The origin. Chapter one of a trajectory that does not end at the law degree -- it starts there. The pattern behind every deal, every instrument, and every engagement in this portfolio begins in this book.

Business Resource  ·  2021

The Morning After: Over 100 Essential Business Tax Deductions for Entrepreneurs and Business Owners

Practitioner knowledge packaged as a direct resource for operators. The same approach that runs through every engagement: take what works in the field and build something others can deploy immediately.

Children's  ·  2026

Big Deals, Big Dreams: Devonte’ Makes His Move

Deal-making starts young. For the next generation of operators -- because the mindset that closes transactions is built long before the first term sheet.

Additional titles available on Amazon.

Engagements are selective  ·  Availability is limited

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Conversation.

Advisory partnerships, SVE licensing, and deal-level operator relationships are considered on a case-by-case basis. No rate card. No menus. Describe your situation. The right opportunities get a response.

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